ASICS NOVALIS
IDENTITY DESIGN
FASHION BRAND
Asics Novalis is a standalone unisex capsule line designed by Bulgarian designer Kiko Kostadinov, Laura and Deanna Fanning with Asics.
Each collection develops wardrobe staples focused on day-to-day performance and wearability. There is an emphasis on function and simplicity grounded in the innovative cut, proportions and playful thought that define the Kiko Kostadinov worldview. The Bulgarian designer’s work has always functioned as somewhat of a uniform, which will continue through Novalis.
Commonwealth Projects gave form, conceptualizing the identity of Novalis as an extension of Kiko’s inherent design language. The hand-drawn typography and iconography assets merge a future-forward inertia with tooling reminiscent of unknown archaic civilizations, an intersection of science and beauty we see as the essence of the collaboration.
Commonwealth Projects gave form, conceptualizing the identity of Novalis as an extension of Kiko’s inherent design language. The hand-drawn typography and iconography assets merge a future-forward inertia with tooling reminiscent of unknown archaic civilizations, an intersection of science and beauty we see as the essence of the collaboration.
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©MMXXIII Commonwealth Projects