GUCCI VAULT
PHOTOGRAPHY
PRODUCTION
CASTING
With its debut exclusively through Gucci Vault, Commonweath Projects designed the capsule collection of cut & sew / graphic pieces as well as produced the campaign, UNA - Tools of Love & Mindfulness, as a collaboration with Gucci’s Vault concept stores. Although literally translated as “one”, UNA is a personification, an imaginary character or spirit animal that symbolizes all things pure, the last unspoiled elements of nature, existence, love, life and uncompromising freedom of expression. UNA intends to energize discussions around the human condition, with a percentage of proceeds going to help a local Los Angeles elementary school launch its horticultural program and plant a new garden with the kids. The collection of jackets, tees, shorts, sweat pants, books bags and beanies feature key phrases such as In the Garden of the Mind, After the Now and Earth Utopia. The pieces combine psychedelic, techno and retro-futurist typography with hand-drawn graphics, vintage tints and soulful colors creating a capsule with depth and meaning that explores the idea of personal and community well-being. All shirts were made of 100% recycled jersey.
Client: Gucci
Photographer: Daniel DeSure
Stylist: Roman Zangari
Producer: Chris Hughes
Casting: Commonwealth Projects
Client: Gucci
Photographer: Daniel DeSure
Stylist: Roman Zangari
Producer: Chris Hughes
Casting: Commonwealth Projects
RELATED PROJECTS
CLIENT
PROJECT
DISCIPLINE
©MMXXIII Commonwealth Projects