LA’s most sought-after tattooist, Dr. Woo, has carved out a niche with his unique and intricate single-needle designs. With a huge online following and devoted clientele, he maintains a months-long wait list for his signature ink. As he branched out into new ventures and collaborations, Dr. Woo reached out to us to craft a memorable and evocative brand identity. We responded with a typographic approach as singular as Dr. Woo himself. Equal parts delicate, geometric and strange, we intend Woo’s word-mark to be a gesture – a playful nod to a detailed artist and good friend.