Frank Gehry is a prolific figure marked by dogged determination and unbounded imagination. His practice, which spans beyond the confines of architecture, takes inspiration from original and unexpected sources. He belongs to an avant-garde that believes buildings should convey positive emotions. From sketches to furniture to some of the largest cultural institutions in the world, this profound advocacy is embodied in all of his work. We were thrilled when the Getty Trust contacted us to direct and produce the Founder’s Medal Award film, honoring Frank and his creative genius.
We initiated the project by researching the subject and his immense body of work. From there, we produced on-location shoots with artist Jeff Koons, LA Philharmonic Music and Artistic director Gustavo Dudamel, LA Philharmonic President and C.E.O. Deborah Borda, Philanthropist Cindy Pritzker, and Architectural Critic and writer Paul Goldberger, and assembled the narrative. We simultaneously developed the creative direction and original score, both inspired by Frank’s unique aesthetic. Motion graphics color the film in the architect’s personality and animations embody his sense of play. Rich colors, various textures, and overlapping geometric shapes reference the physical experience of a Frank Gehry building in a visual format. The resultant upbeat, celebratory film amplifies the spirited qualities of an architect who set his own unlikely path to become an artist lauded by the public and respected by his peers.
View the film via this link.