ID Perfumes Premier Fragrance Event

Commonwealth Projects was commissioned by ID Perfumes to conceptualize an interactive installation for their effervescent new scent. Inspired by the idea of creating a large-scale installation on such an ephemeral concept and by the refinement of perfume as a cultural entity, our challenge was to create an elegant experience. After choosing a venue, we designed and fabricated environments depicting the fragrance’s three prominent notes, which allowed guests to move through the a physical representation of the scent in three stages. We designed and produced collateral for the event, including scent-infused concert wristbands, customized t-shirts, and VIP badges. We also created a short abstract film to accompany the product. The aesthetic of the project was culled from the fragrance’s inspirations: music and the spirit and history of Los Angeles.

Film 1

Film 2