New Frontier Film Festival

For the 2012 New Frontier extension of the Sundance Film Festival, our team orchestrated an experimental exhibition space featuring a selected group of fourteen visionary artists. Additionally, Commonwealth Projects developed an expansive branding for the programs public outreach and multiple variations of a graphic identity seen throughout the exhibit. Each personalized gallery space was fully customized with lighting, video projection, and sound as needed. The master architectural plan at the event’s location “The Yard” created a labyrinth of experiential light and sound with each concept grounded in the hybrid coalition of humans and machines. As guests arrived atop the frigid curves of Park City, they were flagged down by the vibrant, clinically psychedelic colors of the New Frontier Identity. Approaching the lone building, they entered into the quarantined confines of an experimental project sustainable only in the frosty climate.