Commonwealth Projects is a multidisciplinary creative agency exploring the possibilities of communication. Our clients help form a rich ecosystem made up of artists, cultural institutions, galleries, fashion and hospitality.
Commonwealth Projects is a multidisciplinary creative agency exploring the possibilities of communication. Our clients help form a rich ecosystem made up of artists, cultural institutions, galleries, fashion and hospitality.
ASICS Novalis / Kiko Kostadinov
Asics Novalis is a standalone unisex capsule line designed by Bulgarian designer Kiko Kostadinov, Laura and Deanna Fanning with iconic Japanese sportswear brand ASICS. Each collection develops wardrobe staples focused on day-to-day performance and wearability. There is an emphasis on function and simplicity grounded in the innovative cut, proportions and playful thought that define the Kiko Kostadinov worldview. The Bulgarian designer’s work has always functioned as somewhat of a uniform, which will continue through Novalis.
Commonwealth Projects gave form, conceptualizing the identity of Novalis as an extension of Kiko’s inherent design language. The hand-drawn typography and iconography assets merge a future-forward inertia with tooling reminiscent of unknown archaic civilizations, an intersection of science and beauty we see as the essence of the collaboration.
In 2024, Commonwealth’s sister project Total Luxury Spa will release a limited edition capsule collection in collaboration with Kiko Kostadinov / Morán Morán special project OTTO 958.
Kiko Kostadinov / ASICS
Asics Novalis is a standalone unisex capsule line designed by Bulgarian designer Kiko Kostadinov, Laura and Deanna Fanning with iconic Japanese sportswear brand ASICS. Each collection develops wardrobe staples focused on day-to-day performance and wearability. There is an emphasis on function and simplicity grounded in the innovative cut, proportions and playful thought that define the Kiko Kostadinov worldview. The Bulgarian designer’s work has always functioned as somewhat of a uniform, which will continue through Novalis.
Commonwealth Projects gave form, conceptualizing the identity of Novalis as an extension of Kiko’s inherent design language. The hand-drawn typography and iconography assets merge a future-forward inertia with tooling reminiscent of unknown archaic civilizations, an intersection of science and beauty we see as the essence of the collaboration.
In 2024, Commonwealth’s sister project Total Luxury Spa will release a limited edition capsule collection in collaboration with Kiko Kostadinov / Morán Morán special project OTTO 958.
Youth To The People
Los Angeles-based skincare brand Youth To The People engaged Commonwealth Projects to conceptualize, design, and produce their flagship location in Los Angeles. Stemming from their brand ethos, the idea for a “Youth Gallery” was realized. The task [currently in progress] sees a complete overhaul and renovation of the existing space including architecture, materials and fabrication, graphic treatment, retail flow and experience, as well as programming and community engagement.
Continuing our collaboration with Youth To The People, CWP has since extended its design prowess with the London pop-up store. As an echo of "Youth Gallery" flagship in LA, this project embodies the brand's essence into an immersive sanctuary of self-care. With a comprehensive approach encompassing architecture, materials, graphics, retail flow, and community engagement, our ongoing endeavor aims to encapsulate the very ethos that YTTP represents, fostering a harmonious dialogue between nature, beauty, and the vibrant pulse of London.
Youth To The People
Los Angeles-based skincare brand Youth To The People engaged Commonwealth Projects to conceptualize, design, and produce their flagship location in Los Angeles. Stemming from their brand ethos, the idea for a “Youth Gallery” was realized. The task [currently in progress] sees a complete overhaul and renovation of the existing space including architecture, materials and fabrication, graphic treatment, retail flow and experience, as well as programming and community engagement.
Continuing our collaboration with Youth To The People, CWP has since extended its design prowess with the London pop-up store. As an echo of "Youth Gallery" flagship in LA, this project embodies the brand's essence into an immersive sanctuary of self-care. With a comprehensive approach encompassing architecture, materials, graphics, retail flow, and community engagement, our ongoing endeavor aims to encapsulate the very ethos that YTTP represents, fostering a harmonious dialogue between nature, beauty, and the vibrant pulse of London.
Mars
Illustrating a taste level, quality of craft, and bespoke selection seldom found in Los Angeles, the private club Mars establishes a unique and tailored experience for discerning clientele. The community will build and thrive through proprietary services offered, to create relationships with sommeliers, distillers and vintners. Paired with refined hospitality is a musical component, calling on sophisticated genres past and present and setting a harmonious mood for comfortable evening conversation. Mars will be a modern evolution of the traditional Roman “convivium”, where members and guests feel ultimately at home in the space.
For the Mars identity, Commonwealth Projects delivered a direction that establishes a deep and rich palette of materials, spearheaded by branding that balances the confidence of minimalism with the flamboyance of ornament. The objective was to establish a sense of brand trust, exquisitely frame the unique services offered, and establish new communal traditions.
Mars
Illustrating a taste level, quality of craft, and bespoke selection seldom found in Los Angeles, the private club Mars establishes a unique and tailored experience for discerning clientele. The community will build and thrive through proprietary services offered, to create relationships with sommeliers, distillers and vintners. Paired with refined hospitality is a musical component, calling on sophisticated genres past and present and setting a harmonious mood for comfortable evening conversation. Mars will be a modern evolution of the traditional Roman “convivium”, where members and guests feel ultimately at home in the space.
For Mars, Commonwealth Projects delivered a direction that establishes a deep and rich palette of materials, spearheaded by branding that balances the confidence of minimalism with the flamboyance of ornament. The objective was to establish a sense of brand trust, exquisitely frame the unique services offered, and establish new communal traditions.
Somni / Aitor Zabala
When commissioned to establish an identity for the re-emergence of Michelin Star chef Aitor Zabala's dining experience, Somni, we explored the concept of storytelling as a way to infuse the heritage of his native Catalonia. As stories, traditions and memories pass through ages, their translation, meaning and influence evolves as do their visual means of representation. The transition from pictogram to hieroglyph, calligraphy to printed typography, analog broadcast to digital media, has facilitated the lineage of storytelling through families and generations. This is also story in itself, one in which guests are invited to participate, exploring their own identity by conjuring experiences that tap into their earliest memories of food. This fosters a space of warmth that allows guests to dream big and experience world-class dishes that will leave a lasting impression for generations to come.
Somni / Aitor Zabala
When commissioned to establish an identity for the re-emergence of Michelin Star chef Aitor Zabala's dining experience, Somni, we explored the concept of storytelling as a way to infuse the heritage of his native Catalonia. As stories, traditions and memories pass through ages, their translation, meaning and influence evolves as do their visual means of representation. The transition from pictogram to hieroglyph, calligraphy to printed typography, analog broadcast to digital media, has facilitated the lineage of storytelling through families and generations. This is also story in itself, one in which guests are invited to participate, exploring their own identity by conjuring experiences that tap into their earliest memories of food. This fosters a space of warmth that allows guests to dream big and experience world-class dishes that will leave a lasting impression for generations to come.
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©MMXXIII Commonwealth Projects