SOMNI
IDENTITY DESIGN
RESTAURANT
When commissioned to establish an identity for the re-emergence of chef Aitor Zabala's Michelin Star restaurant Somni, we explored the concept of storytelling as a way to infuse the heritage of his native Catalonia. As stories, traditions and memories pass through ages, their translation, meaning and influence evolves as do their visual means of representation. The transition from pictogram to hieroglyph, calligraphy to printed typography, analog broadcast to digital media, has facilitated the lineage of storytelling through families and generations. This is also story in itself, one in which guests are invited to participate, exploring their own identity by conjuring experiences that tap into their earliest memories of food. This fosters a space of warmth that allows guests to dream big and experience world-class dishes that will leave a lasting impression for generations to come.