MARS
IDENTITY DESIGN
PRIVATE MEMBERS CLUB
Illustrating a taste level, quality of craft, and bespoke selection seldom found in Los Angeles, the private club Mars establishes a unique and tailored experience for discerning clientele. The community will build and thrive through proprietary services offered, to create relationships with sommeliers, distillers and vintners. Paired with refined hospitality is a musical component, calling on sophisticated genres past and present and setting a harmonious mood for comfortable evening conversation. Mars will be a modern evolution of the traditional Roman “convivium”, where members and guests feel ultimately at home in the space.
For the Mars identity, Commonwealth Projects delivered a direction that establishes a deep and rich palette of materials, spearheaded by branding that balances the confidence of minimalism with the flamboyance of ornament. The objective was to establish a sense of brand trust, exquisitely frame the unique services offered, and establish new communal traditions.
For the Mars identity, Commonwealth Projects delivered a direction that establishes a deep and rich palette of materials, spearheaded by branding that balances the confidence of minimalism with the flamboyance of ornament. The objective was to establish a sense of brand trust, exquisitely frame the unique services offered, and establish new communal traditions.
RELATED PROJECTS
CLIENT
PROJECT
DISCIPLINE
©MMXXIII Commonwealth Projects