USC: SCHOOL OF ARCHITECTURE
IDENTITY DESIGN
WEB DESIGN & DEVELOPMENT
USC Architecture capitalizes on the synergy created by its location and its activity. As an academic cultural institution in South Los Angeles, its impact reaches Latin America and the Pacific Rim and engages local citizenry on issues that affect their own environment, community and well-being. Throughout its activity on campus and off, USC Architecture promotes a greater understanding of space, the city and urbanization as part of an ethical and philanthropic vision.
The new identity (including website) signifies a change in conversation, not only in regards to USC, but to the overall language of architecture, culture and civic society.
The new identity (including website) signifies a change in conversation, not only in regards to USC, but to the overall language of architecture, culture and civic society.